Find out what a stranger thinks you sell
Paste the headline and subhead from your homepage. Our free tool reads them back the way a cold buyer would, then gives you two rewrites you can paste today.
About five minutes. Built for B2B software and AI pages.
First Screen Fix
Free tool
Your copy stays in your browser. We may email you about First Screen Fix, and you can unsubscribe anytime.
Selected collaborations
When people ask what it does, start with the first screen
A cold buyer decides fast. If your headline is vague or written for people who already know the product, they leave without a clear picture of what you sell.
That costs you before any conversation starts. The buyer who might have booked a demo closes the tab, and the ones who do book need the product explained from scratch.
The first fix is often a better sentence. That’s what this tool is for.
01
Paste your first screen
Add your headline and subhead, plus who the product is for. We don’t scrape your site, and your copy never leaves your browser.
02
Read the cold-buyer version
You get the one sentence a stranger would repeat, plus a pass or fail on who it’s for, the outcome and the jargon.
03
Take a rewrite
Pick one of two headline and subhead options, paste it in, and try it on someone who’s never seen the product.
AI-powered platform to unlock seamless workflows for modern teams
Leverage our intelligent end-to-end system to streamline operations and revolutionize productivity.
Who it is for: finance teams at B2B software companies
What changes: close the books in two days
NovaFlow helps finance teams at B2B software companies close the books in two days.
A stranger could not tell what kind of product this is.
A cold visitor can tell who this is for.
There is a change the buyer can picture.
A cold buyer hears category noise, not a job. Name who it is for and what changes. Fluff found: ai-powered, revolutionize, seamless, streamline, unlock, leverage, end-to-end. Strip or replace these.
If you have cancel reasons or sales-call transcripts, steal the exact words buyers used and test them as the headline. Do not invent clever copy first.
After the headline, the rest of the site has to hold up
A better headline gets a cold buyer to keep reading. Then the rest of the page has to back it up.
Often it doesn’t. The product pages describe an older version of what you sell, or the proof is hard to find. The buyer who liked the headline loses the thread and leaves, or books a call and needs the whole product explained again.
That gap is the work we do. BrightStudios designs brand identities and websites for B2B software and AI companies, so the rest of the site is as easy to understand as the first screen.
Who’s behind the tool
Daniel G. Bright
Founder, BrightStudios
I’m Daniel, founder of BrightStudios. I lead strategy and creative direction on brand identity and website projects for B2B software and AI companies.
I’ve worked with 100+ career clients, and my work includes collaborations with Lovable, Contra and Bolt.new.
Common questions
Still have a question?
Run the tool first. There’s a 30-minute intro call at the end if you want a person to look at it with you.
You only need your name and email. The tool opens straight away.
Check your first screen
Add your name and email. The tool opens right away, and it’s free.
First Screen Fix
Free tool
Your copy stays in your browser. We may email you about First Screen Fix, and you can unsubscribe anytime.