Case studies

Brand design for AI startups · Websites for B2B SaaS

Spektra — visual identity overview: logo, spectrum gradients, posters, stickers, business cards, billboard, website hero and merchandise

01

Spektra

2026

A visual identity built around refraction, turning Spektra’s distribution positioning into a repeatable system of color, type and graphics

A visual identity built around refraction, turning Spektra’s distribution positioning into a repeatable system of color, type and graphics

Early stage

Distribution engineering

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Tithe — brand identity overview, consumer iOS focus app case study

02

Tithe

2026

An iOS focus app with three consequence paths, brought into 35 screens that make each choice and confirmation clear

An iOS focus app with three consequence paths, brought into 35 screens that make each choice and confirmation clear

Pre-launch

Consumer iOS app

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Corvus Robotics logo on a deep navy field

03

Corvus Robotics

2026

A shared brand and website for three warehouse automation products

A shared brand and website for three warehouse automation products

Warehouse robotics

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Marcura — brand identity overview, maritime tech rebrand case study

04

Marcura

2024 – ongoing

Bringing a maritime technology portfolio into one brand and website system

Bringing a maritime technology portfolio into one brand and website system

Enterprise

Maritime tech

“Dan is awesome! He’s been instrumental in our rebrand and digital transformation supporting us with everything from web design, build, sales enablement, events and social. What was initially intended as a small project has developed into a long term relationship and I look forwards to continuing to work with Dan now and in the future.”

“Dan is awesome! He’s been instrumental in our rebrand and digital transformation supporting us with everything from web design, build, sales enablement, events and social. What was initially intended as a small project has developed into a long term relationship and I look forwards to continuing to work with Dan now and in the future.”

Alastair Frankl, Marcura

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Diverge — brand identity overview, Danish AI platform case study

05

Diverge

2026

An English-first brand and website for a Nordic AI shopping assistant

An English-first brand and website for a Nordic AI shopping assistant

AI platform

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Averi logo in white over a dusk sky above pine trees

06

Averi AI

2025

A Framer website that brings Averi’s content workflow into focus, with WebGL and motion design

A Framer website that brings Averi’s content workflow into focus, with WebGL and motion design

Post-PMF

AI marketing platform

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Timelaps — brand identity overview, SaaS naming and identity case study

07

Timelaps

2025–2026

A name, identity and first product experience built around living brand intelligence

A name, identity and first product experience built around living brand intelligence

Pre-launch

Brand intelligence SaaS

“Daniel was great - fast, responsive and we ended up with a great brand foundation. Would highly recommend and look forward to working with him again in future!”

“Daniel was great - fast, responsive and we ended up with a great brand foundation. Would highly recommend and look forward to working with him again in future!”

Hank Pretorius, CEO Timelaps

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Peak3 logo on a dark field with green and teal light

08

Peak3

2026

An enterprise website built for the marketing team to manage

An enterprise website built for the marketing team to manage

Enterprise

Insurtech

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Augment Business School logo on a black field

09

Augment MBA

2026

A more focused landing page for an alternative MBA

A more focused landing page for an alternative MBA

Live product

Education

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3 Acres logo over the building's courtyard pool

10

3 Acres

2026

A Framer website connecting property discovery with the path to a tour

A Framer website connecting property discovery with the path to a tour

Live asset

Real estate

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Customer Conversations — brand identity overview, AI customer intelligence case study

11

Customer Conversations

2026

A brand identity and homepage that explain AI customer interviews through a familiar comparison

A brand identity and homepage that explain AI customer interviews through a familiar comparison

Pre-launch

AI customer intelligence

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OpaqAI logo above a glowing horizon line on a dark, starry sky

12

OpaqAI

2026

A four-page website design for an AI agent governance company, with the core diagram redrawn so customers keep their own stack

A four-page website design for an AI agent governance company, with the core diagram redrawn so customers keep their own stack

Website redesign

AI agent governance

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SUPAHUMANS — brand identity overview, AI talent platform case study

13

SUPAHUMANS

2026

A human-first identity for an AI talent platform moving beyond traditional staffing

A human-first identity for an AI talent platform moving beyond traditional staffing

Repositioning

AI talent platform

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Only Farmers

14

Only Farmers

2026

A farmer network with a brand identity and practical guidelines made for the people using it

A farmer network with a brand identity and practical guidelines made for the people using it

Established network

Agriculture network

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bem logo on a white plate under a spotlight, from the bem brand guidelines artwork

15

bem

2026

Reusable content templates, an imagery system and a homepage direction built on bem’s existing identity

Reusable content templates, an imagery system and a homepage direction built on bem’s existing identity

Scaling

AI infrastructure

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Vetti logo: the Trail mark, five rising steps, with the Vetti wordmark

16

Vetti

2026

A brand identity for pet health monitoring that is bold in marketing and calm inside the product

A brand identity for pet health monitoring that is bold in marketing and calm inside the product

Pre-launch

Pet health tech

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Arteway monogram and wordmark on a gesso plate over a painting of dark red flowers

17

Arteway

2026

Designing the brand and building the website for an online art school taught from working artists' studios

Designing the brand and building the website for an online art school taught from working artists' studios

Online art education

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What working with us is like

Quoted word for word

See the work

“Daniel was great - fast, responsive and we ended up with a great brand foundation. Would highly recommend and look forward to working with him again in future!”

Hank Pretorius, CEO Timelaps

Hank Pretorius, CEO Timelaps

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