Bringing a maritime technology portfolio into one brand and website system

Summary

Marcura provides technology for shipping operations, from port payments to crew payroll and procurement. We designed and built its website, then extended the work into brand graphics, sales materials, events and social content as the initial one-month project became a longer partnership.

Industry — Maritime Technology, Enterprise B2B Platform
Services — Website Design and Build, UX/UI, Brand Graphics, Sales Enablement, Events, Social
How much time — 1 month initially, then ongoing
Tools — Framer, Figma, Jitter
Inflection point — New wedge, old brand

A broad maritime portfolio

Marcura’s product portfolio covers distinct parts of shipping operations. DA-Desk supports disbursement management, MarTrust handles crew payroll and ShipServ supports maritime procurement. The website needed to show how these products fit together while preserving a clear role for each.

Make the portfolio easier to understand

The existing digital presence did little to connect Marcura’s products or communicate the breadth of the business. We needed to give visitors a clear view of the company and useful routes into its specialist tools.

The information architecture had to accommodate six product brands and the acquired Vesselman, serving both operations teams and finance buyers. The work also had to meet the announced launch of “The New Marcura.”

A shared editorial direction

We chose a calm, editorial visual direction with restrained typography, clear hierarchy and custom graphics. It gave the parent brand a consistent presence while leaving room to explain each product in detail.

That restraint supported the information architecture. Visitors could move from the company overview to the product relevant to their work, with the same visual rules carrying across both levels.

From website to rollout

We established the design in the website, then applied it to the materials Marcura used in sales conversations, events and social publishing. The component library, graphics and templates gave those touchpoints a common foundation.

• Full responsive marketing website, designed and built

• Custom illustrations, iconography and branded website graphics produced in-house

• UX/UI system: component library, layout grids, navigation logic

• Brand graphics supporting the wider “New Marcura” rebrand

• Sales enablement materials

• Event assets: booth graphics, presentation templates

• Social templates, LinkedIn-first for the B2B enterprise audience

The delivered work

The website project expanded into a longer engagement covering the rebrand rollout and ongoing marketing needs. Marcura launched the direction as “The New Marcura,” with the same visual language carried into the website and supporting materials.

What they said

Dan is awesome! He’s been instrumental in our rebrand and digital transformation supporting us with everything from web design, build, sales enablement, events and social. What was initially intended as a small project has developed into a long term relationship and I look forwards to continuing to work with Dan now and in the future.

Alastair Frankl, Marcura

A direction the team could keep using

The value of the system was its range: one clear approach that could explain specialist products, support a sales presentation and appear consistently at an industry event.

Credits — Strategy, Design, Build: Daniel G. Bright, BrightStudios® · Marcura lead: Alastair Frankl, SVP Product and Design