A Framer website that brings Averi’s content workflow into focus, with WebGL and motion design
Company
Averi AI
Sector
AI marketing platform
Stage
Post-PMF
Year
2025
Company
Averi AI
Scope
Brand and website: Figma, Framer, WebGL
Timeline
Q3–Q4 2025
Credit
Design by BrightStudios, led by Daniel G. Bright
01
The stakes
Averi needed to explain a product spanning content strategy, creation, editing, publishing and analytics in a clear marketing website.
02
The read
The breadth of the product made information hierarchy central to the work. Visitors needed a clear overview and routes into the details most relevant to them.
03
The move
We designed the product story, page structure and interactions together, then built the responsive site in Framer with WebGL and scroll-triggered motion.
04
The system
A marketing website with a shared component system, responsive layouts, WebGL and motion design.
Summary
Averi brings content research, creation, publishing and analytics into one workflow. We designed and built its Framer marketing website, organizing a broad product story into clear pages and adding WebGL and motion throughout the experience.
Industry — SaaS, AI Content Platform and MarTech
Services — Website Design, Website Build, Interaction and Motion Design
Tools — Figma, Framer, WebGL
Recognition — Awwwards Honorable Mention
Inflection point — Post-PMF, pre-category leadership
The Company
Averi is an AI content platform for startup founders, marketing teams and agencies. It brings strategy, creation, editing, publishing and performance tracking into one workspace.
The Problem
The product covers several stages of content work, which made it difficult to explain in a single view. The site needed to introduce the complete workflow, then give visitors a clear way to explore the product, pricing and company.
The Decision
We organized the website around the product story and developed the visual direction alongside it. Page hierarchy, typography, imagery and motion had to help visitors follow the offer at each step.
The homepage introduces the workflow, while product pages carry the detail. Pricing and About complete the path for visitors assessing the platform. This structure gave the visual work a clear purpose on every page.
The System
We designed and built the site as a shared system. Responsive layouts, reusable components and motion treatments were developed together across the main pages:
Marketing site design: homepage, product detail pages, pricing, about
Framer development: responsive layouts and SEO structure
Interaction and motion design: WebGL moments, scroll-triggered animation
Design system foundation: typography, color, spacing, component library
Content architecture: information hierarchy across the full site
Recognition
The site received an Awwwards Honorable Mention.
A website built around the workflow
Averi’s site brings a wide product offering into one coherent experience. The same typography, components and motion language connect the overview with the deeper product pages.
Credits — Strategy, Design, Build: Daniel G. Bright, BrightStudios® · Recognition: Awwwards Honorable Mention
Averi’s Framer site received an Awwwards Honorable Mention.
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