The short answer: At BrightStudios, a Brand Sprint starts at $12,000 and takes about 3 weeks. That fee includes BrandOS: structured rules for type, color, spacing, layout, imagery and writing, plus setup notes and a short walkthrough for using them with AI tools.

What the fee covers

One brand direction, the identity assets, BrandOS and the agreed applications. The scope is agreed before work starts, and your proposal sets one fixed fee for it.

What changes the price

Anything beyond the sprint is scoped separately, such as naming, full messaging or a website. When the brand and the website both need to change at once, that’s Full BRIGHT, which we scope on a call.

How you pay

One flat fee, agreed before work starts and paid 50/50 through Contra escrow. There’s no hourly billing.

When a sprint is the wrong buy

If the brand works and the website is the problem, start with Website Design, from $6,000, or Website Design + Build, from $10,000. You can see where every project starts on the pricing page.

Questions

How long does a brand sprint take?

About 3 weeks from kickoff.

Does a brand sprint include a website?

No. The sprint covers the brand. A website is its own project, or part of Full BRIGHT when both change together.

Is $12,000 the final price?

It’s where a Brand Sprint starts. Your proposal sets one fixed fee for the agreed scope, so the number doesn’t move once we start.

Want to talk it through? Book a call.