Free tool for freelance designers
Case studies with the result, in their own words
Most design case studies show the screens and skip the result. Usually that’s because nobody asked.
Client Said It writes the message you send to a past client. Then it scores your proof and turns their answers into a case study you can paste into Framer, Webflow or Notion. Plan on about 30 minutes per project.
By Daniel G. Bright · 100+ career clients
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Client Said It · Illustrative example
Proof score 100/100
Ledgerly: Demo requests up 40% in the first month
Seed-stage AI startup selling to finance teams · Brand identity, Webflow site, pitch deck template · 6 weeks
The problem
Visitors couldn’t tell what the product did. The site listed twelve features and demo requests were flat for three months.
What I changed
1. Rewrote the hero around one job: close the books in two days.
2. Built a three-step product diagram to replace the feature cards.
3. Cut the site from nine pages to four.
“For the first time investors got it in one slide.”
Maya Cohen, CEO
Illustrative example. Not a real company and not a real result.
01
Ask for the result
Fill in four fields and get a short, friendly message with five questions: what was broken, what changed (with any numbers), what people say now, a one-line quote and whether you can use their name. You send it yourself.
02
Add what you know
Add the problem, three decisions you made and your client’s answers. Rough notes are fine.
03
Check it and take it with you
You get a proof score out of 100, vague words flagged and a case study that leads with the outcome. Download Markdown or HTML, or copy the proposal snippet or the social post.
Seven checks add up to one proof score
The score shows what a buyer will miss, so you know what to ask for. The result carries 40 of the 100 points, since that’s the part most case studies leave out.
Check
What it looks for
Points
Result stated
The result field has your client’s numbers or words.
20
Result has a number
Buyers trust numbers. A rough one still counts.
20
Quote included
Your client’s words carry more weight than any screenshot.
15
Problem described
At least one full sentence on what wasn’t working.
15
At least 3 decisions
Three things you chose to do, one per line.
15
No vague words
None of the 14 vague words the tool flags, such as “modern”.
10
Quote is attributed
A name and role, or just a role if they’d rather stay anonymous.
5
Proof score
Checked in your browser as you type.
100
Before, from my notes
15/100
No result, no number, no quote
Two vague decisions: new logo, new website
Two vague words flagged
After one message to the client
100/100
Demo requests up 40% in the first month
“For the first time investors got it in one slide.”
Three named decisions, quote attributed to the CEO
Why I built it
I’m Daniel G. Bright, a brand and web designer with 100+ career clients. A case study is more convincing when your client states the result. I built this so you can get that in about 30 minutes.
Daniel G. Bright
Questions
Yes. Add your name and email and the tool opens.
The tool runs in your browser and sends nothing you type to a server. Your notes stay in that browser, on that device.
No. The tool writes the message and you send it yourself.
Use the result you can show, like a launch or feedback in writing. A rough number still counts. Never make one up.
Attribute the quote to a role without a name.
Anywhere you publish work. Copy the Markdown into Framer, Webflow, Notion or your CMS, or download it as HTML.
Ask for the result this week
Add your name and email and the tool opens straight away. Your first message can go out in five minutes.